Canon India on Tuesday launched 35 new consumer digital imaging products like digicams, camcorders, printers, scanners, SLR cameras and projectors. The company signed famous cricketer Sachin Tendular as the brand ambassador for its new range of products.

The company will invest Rs 100 crore in India by next year, for marketing advertisement, including promotional campaigning at regional and national levels. The company has plans to add six exclusive Canon showrooms and three outlets for business equipment by June next year. At present, company has 1,200 points of sale for its digital cameras and 2,500 for the printers.

The company expects revenue of Rs. 800 crore, next year.

Alok Bhardwaj , Vice President of Canon India said, “The company already had tie-ups with 13 organized retailers such as Reliance, Croma, Big Bazaar, Jumbo, Metro, Home Solutions, Staples and the number is likely to go up to 20 next year.”

"We will be increasing our headcount from existing 520 employees to 700 by next year. We will be undertaking an aggressive recruitment strategy to tap skilled and trained workforce,” he added.

Kensaku Koniki, President and CEO, Canon India said, "India contributes to less than 1 % of Canon's global revenue of $40 billion whereas China contributes over than 5 %.”

Quoting on setup of manufacturing unit, Kensaku Koniki said, “Infrastructure is a huge problem in India, which is why we are not much interested in setting up a manufacturing unit here. We have factories in China, Malaysia, Vietnam and Thailand and these are essentially our export hubs as well. So for us to set up a manufacturing unit in the country means it needs to have an excellent supply chain management with sophisticated infrastructure.”