In a press conference on Monday, Liquor giant Diageo Plc, in association with MTV, kicked off Guardian Angel campaign against drunk driving. The campaign, to be based in Mumbai and Bangalore - the two cities considered as prominent party cities by the companies - a team of ambassadors dressed as angels will visit key watering holes.

The Guardian Angel campaign is a Pan-Asia campaign, which has already taken place in China, South Korea, Singapore and Taiwan, and has now been launched in India. It is aimed at the festive season, with Christmas and New Year eve especially kept in mind.

The ambassadors will carry merchandise that says - 'If You Drink, Don't Drive.' They will hand out water bottles, asking patrons to dilute their drink with water, apart from offering tips on how to drink responsibly. The activity will be carried out for a period of two months in nightspots such as Red Light, Indus, Polyesthers, Bootlegger and Not Just Jazz by the Bay.

In fact, the campaign will take place in ways more than one - including ads featuring MTV VJs on MTV and sister channel VH1; online through its website www. guardianangelasia. com; and in a viral campaign where people will be encouraged to register as "Guardian Angels" online.

The campaign's motto is "If you are old enough to drink, you are old enough to be your own Guardian Angel" It features MTV Video Jockeys Anusha Dandekar and Nikhil Chinappa as "Guardian Angels".

Talking about the campaign, Asif Adil, Managing Director, Diageo India Pvt. Ltd., said: "We believe our guardian angels will grab everyone's attention and help to deliver this message in an appealing and inspirational way. We are excited that MTV has agreed to join us in promoting this cause."