BPL Mobile is driving the ‘Reach Home safely’ message this festive season; the campaign against ‘Driving after Drinking’ in its third year now is only evolving, and this time its not only about raising a concern, but it is also about providing a solution.

With the strong belief that ‘Christmas is about a birth, not death’’.

In a truthful effort to hook on their share of social responsibility for a securer Mumbai, BPL Mobile in mid-September had joined hands with IMI Mobile to aid Mumbai Police track offenders of traffic rules by drinking and driving.

This back-to-back solution permitted Mumbai Police instant access to the records of criminals at the site of offence, with their cellular phone. When the Traffic Policeman stops a vehicle-driver, all he wants to do is SMS the driver’s license number to a secret shortcode, to which the cop receives a quick SMS in return. In a Scenario where the driver is a repeat lawbreaker, the SMS reveals details such as an account of the earlier crimes while driving, license and vehicle number, the date & location of the offence/ s, and the type of offence he/she was booked for. The police can then immediately update his proof and also slap a suitable fine or file a case on him.

In case, if the database shows no earlier details the Police would book him fresh, add a fresh proof with this existing information that will get reflected next time the offender is caught.  

On being connected with the campaign against ‘Drinking & Driving’ in its third consecutive year, Mr. Sanjeev Chachondia, CEO, BPL Mobile said, “At BPL Mobile we are sensitive to the fact that Corporates exist & do business in a society. It is imperative therefore that we demonstrate our social responsibility in a tangible manner & our new print campaign is directed towards a pressing social cause. Together with the Mumbai Police, we've been campaigning to prevent people from drinking & driving, for a couple of years now. We live in uncertain times, now more than ever & I hope that all the citizens of Mumbai reach home safely to their loved ones this festive season.”

An extension to this attempt BPL Mobile together with Party Hard has readied to make sure that at least BPL Mobile subscribers, that account for 2 million Mumbaikars have a brilliant and hazard free festive season.

The campaign warns people to drive after drinking by urging them instead to choose to be driven by a chauffer from Party Hard Drivers. With the motto, ‘Get driven instead of drinking and driving’, trained chauffeurs from Party Hard Drivers will be ready to help and drive those who have had one, too many and one call on 97738 65256 would be all that it would take them to be dropped home safely.  

Requesting party-goers to cherish the meaning of Christmas, the campaign wishes safety to BPL Mobile subscribers, hoping they step in the New Year with the same revelry. In addition a thank you card will be given to all users of the chauffeur service as a keepsake! It is to complete the loop which begins with the concerned citizen asking for the service and also to encourage them to keep repeating the positive behavior!