Comverse, a supplier of software and systems enabling network-based billing and VAS, has made announcement that Bharti Airtel, India’s largest cellular provider, has deployed its SMS Router network in order to maximize network performance, handle speedily increasing SMS text messaging traffic and enable introduction of unmatched SMS-related services.

Bharti, which presently has over 80 million subscribers, said that Comverse SMS Router solution will help it to raise the effectiveness of their subsisting SMS infrastructure and improve service availability.

More importantly, the service gives them sufficient capacity and flexibility to deal with future requirements by allowing them to customize the solution according to their needs.

This successful deployment marks a notable development of Comverse’s SMS profile in Airtel, which first installed Comverse SMSCs in 2006.

With an outstanding capacity of 19,800 service delivery attempts per second and magnitude (deployed throughout India), this SMS Router network is one the world’s largest ever deployed.

It can easily handle the most extreme peak demands, which includes 300 million SMS messages in a recent national holiday.

“This very exciting and rapidly growing mobile market requires new and innovative solutions to cope with extraordinarily high volumes of SMS traffic,” said Urban Gillström, group president, Comverse Global Sales. “It is a pleasure to work together with Airtel, India's largest cellular service provider, to bring to life new concepts and solutions that improve SMS efficiency and provide infrastructure for mobile voting, push content, and other attractive new SMS services. We are confident that the SMS Router that has redefined the SMS architecture in India has a major role to play in the mobile world in general. We are proud to again prove our ability to lead this revolution with our broad range of messaging products.”