A company spokesperson stated that telecom service supplier Bharti Airtel has made entry in the country's mobile advertising section.

Airtel's m-Advertising platform is intended to serve up demands of admen comprising inventory management, campaign management, reporting and analytics.

The company will prepare advertisers to get in touch with their potential clients in a personalized way via their cellular phones.

K. Srinivas, president-consumer business, Bharti Airtel made this declaration.

As per a report mutually published by the Internet and Mobile Association of India and research company IMRB, the country's mobile advertising market at present is valued at more than Rs 100 crore and is likely to attain Rs 144 crore by the coming year.

Mr. Srinivas stated, "Personalisation, sharp segmentation and contextualisation are increasingly making this platform exciting proposition for brands."

"With the mobile advertising market poised to grow by more than 40 percent over the next few years, Airtel with its technology, scale and customer intelligence is placed uniquely to leverage this growing medium," Mr. Srinivas added.

Via this platform, admen will be capable of leveraging manifold communications outlets and techniques comprising mobile internet (WAP), messaging services and Airtel digital TV to engage their viewers.

It will not only create chances for raising brand saliency but also conversions utilizing technologies like mobile couponing for sections like youth and smartphone users.

By making use of this platform, firms can also expand their access to the rustic viewers with voice solutions.