As the Indian consumer is getting mature by the day, the carmakers in the country are equally aware about the fact and hence are trying to tap the Indian consumer by a host of marketing efforts and loading a slew of new features into the products.

There is no denying the fact that the youth is clearly in the driver's seat at India's cruising car market, dictating terms and forcing carmakers change the way they build and sell vehicles.

It is to be mentioned here that the average age of car buyers in the country has come down to 32 from 39 over the last decade with earning members in the age group of 25-30 becoming big buyers in the market.

Mayank Pareek, executive director (marketing & sales) at Maruti Suzuki said that the times have changed and so has the Indian consumer. Moreover, Pareek also pointed out the fact that today, the company is dealing with a younger lot who looks at changing cars very frequently.

Dilip Chhabria, car designer and founder of DC Design said that design has played a very important role in the success of various models in the Indian market such as Maruti Swift, Hyundai i20 and Honda City.