ATS Homekraft, a prominent player in the Indian real estate market, has successfully sold all 340 luxury units in the first phase of its newly launched project, Sanctuary 105, located along the Dwarka Expressway, Gurugram. With strong demand from end-users, the company recorded Rs 825 crore in sales for this phase. The project, spread over 13 acres, has generated significant interest, particularly among first-time homebuyers and those seeking premium yet affordable housing. ATS Homekraft plans to expand its footprint further, capitalizing on Gurugram’s booming post-COVID real estate market.

Luxury Project Launch Along Dwarka Expressway

ATS Homekraft, the flagship subsidiary of the ATS Group, recently launched its premium residential project, Sanctuary 105, in Sector 105 along the Dwarka Expressway in Gurugram. The project, which targets the growing demand for upscale residential homes in the region, saw an overwhelmingly positive response from prospective buyers.

The first phase of the project comprises 334 luxury units, which have all been sold within a short period after launch, reflecting the strong demand for high-quality housing options in the Gurugram market.

Robust Demand and Strong Consumer Response

The remarkable sale of 334 homes in phase one, valued at Rs 825 crore, showcases ATS Homekraft’s ability to cater to the needs of end-user customers. According to the company, they received expressions of interest from over 700 potential buyers, far exceeding the available units. This high demand underscores the appeal of Sanctuary 105 and the brand value that ATS Homekraft has cultivated in the real estate market.

Affordable Luxury in a Tight Market

Udaivir Anand, Managing Director of ATS Homekraft, highlighted the strategic pricing approach taken by the company to make luxury housing accessible to a wider audience. He noted that the Gurugram market has seen a surge in new projects priced above Rs 5 crore per apartment. In response, ATS Homekraft positioned Sanctuary 105 in a more affordable price range to attract first-time homebuyers and end-users who were underserved by the current market offerings.

Each tower in the project is designed to offer exclusivity, with only two apartments per floor, adding a sense of privacy and premium living to the overall experience.

Extensive Development Plans and Mixed-Use Space

ATS Homekraft plans to develop approximately 750 apartments within Sanctuary 105, which will cover a built-up area of 23 lakh square feet and offer over 16 lakh square feet of saleable area. In addition to residential units, the project will include 1.3 lakh square feet of high-street retail space, enhancing the appeal of the development by offering both residential and commercial conveniences in one location.

Construction is already underway, with the company pushing forward to meet the high demand for these luxury apartments.

Partnership with HDFC Capital and Future Launches

As an aspirational housing platform under the ATS Group, ATS Homekraft counts HDFC Capital as an equity partner, bolstering its financial capacity to execute large-scale projects. Anand also confirmed that ATS Homekraft will be launching additional projects this fiscal year, aiming to meet the continued robust demand for residential properties in key Indian cities.

The company’s expansion strategy is aligned with the broader post-COVID recovery of the real estate sector, as more consumers seek high-quality housing options that balance luxury with affordability.

Market Confidence and Brand Strength

According to Vijay Harsh Jha, founder and CEO of Gurugram-based real estate brokerage firm V S Realtors (I) Pvt Ltd, the quick sell-out of Sanctuary 105 can be attributed to ATS Homekraft’s strong brand reputation and competitive pricing. Buyers were attracted by the company’s credibility and the value it offers compared to other players in the market.

ATS Homekraft’s parent company, ATS Group, has a proven track record, having delivered over 50 million square feet of real estate across Delhi-NCR, Punjab, and Mumbai. The group also has 30 million square feet of ongoing developments, further cementing its position as a leading real estate player in India.

ATS Group’s Expanding Footprint in North India

With its impressive track record and strategic partnership with HDFC Capital, ATS Group is poised for continued growth across India’s real estate landscape. By targeting underserved market segments and delivering quality projects, the company remains well-positioned to capitalize on future opportunities in the rapidly evolving real estate market.