Apple seeks another $707 million in damages from Samsung

Apple seeks another $707 million in damages from SamsungIn a move which is an indication that Apple is set to raise its stakes in its patent-infringement scuffle with Samsung, Apple - which was awarded $1.05 billion in damages by a US jury last month - has taken the legal route against its closest smartphone-market rival once again, seeking more damages.

Despite the fact that, in August, Apple was awarded the damages by the US jury, which found Samsung guilty of willful infringement of Apple's design and user-interface for its popular devices, the US company has now gone to the court to press for another $707 million in damages from the South Korean firm.

Ahead of a scheduled December hearing pertaining to Apple's application for a sales ban on a number of Samsung smartphone and tablet devices, Apple is now demanding additional damages on the grounds that Samsung's infringement has caused damage to its brand.

In its request for the awarded damages to be increased by another $707 million, Apple argued during the course of a Friday court hearing that the original award was not sufficient enough to recompense the company for the "lasting harm" suffered by it.

Claiming that Samsung had caused irreversible "damage to the iPhone's distinctive product identity," Apple said: "Samsung has reaped extraordinary rewards from its wrongful sale of iPhone and iPad clones by taking market share, revenues, and profits from Apple."