According to the Wall Street Journal, tech giant Apple is in talks with various programmers to offer a bundle of 25 channels online starting this year. Apple's streaming TV service will come with a $30 to $40 monthly subscription. The access to channels such as ABC, CBS and Fox will be offered to the users this fall.

However, Apple is not in talks with NBCUniversal, owner of the NBC broadcast network and cable channels like USA and Bravo, because of a falling-out between Apple and NBCUniversal parent company Comcast Corp.

Although, the tech giant was reportedly in early-stage discussions with Comcast a year ago to offer a streaming-television service that would allow Apple set-top boxes to bypass obstruction on the web. However, the negotiations failed.

The Journal reported, "Apple came to believe that Comcast was stringing it along, while the cable giant focused on its own X1 Web-enabled set-top box".

The US television industry is facing a major turmoil as more people are giving up cable and satellite pay-TV and opting for online services like Netflix.

Thus, several companies including Dish Network and Sony are planning cheaper TV services that use the internet instead of cable or satellite to deliver TV content.

In January, Dish Network Corp revealed about its long-anticipated video streaming service, named Sling TV. The service is targeted at younger consumers who avoid pricey cable and satellite subscriptions.

An Apple streaming TV service is a direct threat to Comcast's flagship business. Companies might face complication due to US regulators' new net neutrality rules. However, Apple's streaming service might get an exemption.