On Wednesday night, all major broadcast networks will air Barack Obama’s half-hour campaign ad., except for ABC, who attempting to protect its Wednesday line-up, failed to reach an agreement to air the commercial on a different night.  

Later but too late, ABC did offer the Democratic presidential candidate the 8:00 p.m. EDT Wednesday slot, only to find that his campaign ad buy had already been finalized.  Instead, Walt Disney owned ABC will air the hour long ‘Pushing Daisies’ at the scheduled time.  

However, ABC has not been left out entirely from Obama’s campaign budget, as $1.8-million worth of commercial time, including prime time and morning time were purchase on the network’s schedule.

CBS, NBC and Fox will each be paid $1-million for the campaign ad., expensive no doubt for closing arguments, but peanuts compared to $600-million the Obama’s campaign raised in fund raising.  Preceding Fox’s rain-suspended Game 5 of the Major League Baseball World Series; the ad. airing six days before election time, is also scheduled to run on Spanish language network Univision, BET, MSNBC and TV One.

A traditional way for politicians to communicate with voters, according to campaign spokesman - Nick Shapiro, ‘the half hour will present specifics of Obama’s plans to turn the economy around and get the country back on track’.