Mumbai, Jan 18 - When it comes to promoting and helping colleagues and friends from the film fraternity in popularizing their products, Shah Rukh Khan takes the cake. He proved it once again while co-hosting an award event when he told the audience to go and see Priyanka Chopra's next film when it releases.

The film is Kunal Kohli's tentatively titled under-production "Teri Meri Kahaani", which he has just finished shooting. The actress has teamed up with Shahid Kapoor in the movie.

Kohli who was present on stage when the incident happened, said: "It was really very sweet of Shah Rukh Khan. He was on stage co-hosting the show with Vidya Balan. I went up on stage to give Priyanka Chopra an award, and I said I hoped she'd get one next year for my film.

"Shah Rukh turned around and asked me, 'What is this, plugging your film at any given opportunity?' I told him, 'Sir, I learnt it from you only.' Then Shah Rukh announced to the audience that they must watch my film. I thought it was a thoughtful gesture." (IANS)