Polaris Software, a leading financial technology company, announced that HDFC Bank has implemented Polaris's Enterprise Business Rule Engine for its Retail Asset Lending Business comprising auto and personal loans.

The deployment will enable HDFC Bank to target customers better and manage credit risk effectively.

Polaris' Intellect Business Rule Engine is a powerful credit decision engine that enables its customers to profile and segment customers for loan products and aids cross-selling and up-selling of related asset products.

Intellect Business Rule Engine is the credit decision backbone that powers Global Universal Banking (GUB) - Intellect 10.0, the most comprehensive banking platform built using the next-generation Service Oriented Architecture (SOA) technology.