It’s time to dispose your old phones, irrespective of their brands, and accessories like chargers, headsets into recycling bins installed at various Nokia Priority Dealers and Nokia Care Centers – that’s what the Nokia’s “Take Back” campaign says. Nokia India revitalized its 'take-back' campaign to observe the World Environment Day.     
 
Nokia India regenerated the “Take Back” campaign as result of a survey showing India at the bottom of the chart with only 17 percent people having knowledge about recyclability of phones. Nokia India also started a scheme of giving surprise gifts, in order to involve more and more people in the campaign.

The “Take Back” campaign is mobile waste management program calling on the people to dispose their junk mobile phones and accessories in one of Nokia’s recycling bins, in order to keep the planet green, and in return the campaign thanks the people by planting a sapling for every single disposal of junk mobile phone or accessories. The basic idea behind the campaign is that mobile phones and accessories are the biggest contributor to the electronic junk on the planet, and the electronic junk needs to be disposed in green way.

Renewing the campaign on the World Environment Day, the director of corporate affairs in Nokia India, Ambrish Bakaya told that Nokia India has already tied up with two NGOs – Rotary Bangalore Midtown and Ahimsa Chennai, in Karnataka and Tamil Nadu respectively to boost up the campaign. The two NGOs will plant over 24,000 saplings in their respective regions. The Rotary Bangalore Midtown will plant 12,000 saplings in colleges affiliated to the Bangalore University and other educational institutions, while the Ahimsa Chennai will plant 12,500 saplings in the villages of Kalakattur, Kooram, Maruthuvanpadi, and Sankarapuram, all in the Kancheepuram district of Tamil Nadu.

Bakaya told that the campaign will soon be spread out to the top 15 cities of the country. He stated that from July, the campaign will be launched in Coimbatore, Hyderabad, Bangalore, Pune, Chennai, Ahmedabad, Mumbai, Kolkata, Guwahati, Bhubaneswar, Chandigarh, Raipur, Ludhiana and Delhi.

Nokia Take-Back recycling program was launched in the cities of Bangalore, Delhi, Gurgaon and Ludhiana, in January 2009. Seeing the excellent response that campaign got, Nokia India is planning to expand the campaign across the country. Nokia India has set up over 1,300 recycling bins across the nation. Nokia India ahs also started a unique SMS campaign to make its customers aware of the campaign. The customers can get info about the campaign by sending an SMS 'Green' to 55555 from their handsets 24x7. Nokia is running its “Take-Back” campaign successfully in the 85 countries of the world.