Media and entertainment company Eros has inked a strategic alliance with music label T-series through which T-series can exclusively exploit the music and audio visual rights of upcoming Eros Films.

The announcement was made by a T-series representative.

The music and audio visual content of flicks under the Eros banner will be now distributed by T-Series on all platforms, which comprise all physical formats, radio, TV, cellular phone and digital formats.

A few of upcoming films under Eros' banner comprise "Anjana Anjaani" starring Ranbir Kapoor and Priyanka Chopra with music by Vishal and Shekhar, "RA. One" starring SRK and Bebo with music by Vishal and Shekhar and "Rock Star" starring Ranbir Kapoor with music by A R Rehman.

In a statement, Sunil Lulla, managing director of Eros International Media Ltd, said, "T-Series is one of the established players in the music domain while Eros is an established player in film content and distribution. It made sense for the two companies to join hands and work together on the music strategy." (With Inputs from Agencies)