The Italy based bike manufacturing giant, Ducati has planned to exploit the Indian superbike market by selling 150 high end bikes costing up to Rs 45 lakh in the year 2010.

The company has also announced the opening of its first showroom in partnership with Precision Motor India Private Limited in Mumbai, which is thought to be the most opportune place for the growth and establishment of the Ducati brand.

At present Ducati’s has made its 15 models for the retail sale including, Hyper Motard, Monster, Street Fighter, Desmosedici RR, SBK and Sport Classic, which are powered by 696- 1,198cc engines and are priced between Rs 10 to 45 lakh.

While inaugurating a new showroom in Gurgaon, Ducati CEO (Asia Pacific), Mr. Mirko Bordiga said, “Before launching the brand in a big way, we wanted to be sure about having a right position, a right organisation and a right market, and now we are quite satisfied. We hope to sell around 100-150 units during 2010 in India."

At this, the chairman and CEO of Precision Motor India Private Limited, Mr. Ashish Chordia said that the Duacti brand perfectly suits the Precision Motor India as Ducati is believed to be striving for racing success, innovative technology and the highest quality standards and his company aims to get perfection in the all the brands, they are representing.

Moreover, the company sees more potential in the Indian superbike market than the China as Indian market has a sale of 1000 bikes per year, while its only 100 units in China as the government has banned the smaller engine bikes in China.

Yamaha’s national business head, Mr. Pankaj Dubey said in statement that better roads and growing motor sports culture has helped the superbike market to grow in India.