OLX

OLX releases new brand campaign; urges India to take six-month break-up challenge

OLX releases new brand campaign; urges India to take six-month break-up challeng

New Delhi [India], Mar 15 : OLX, India's number one classifieds announced the launch of its latest brand campaign today that has gone live on television and digital, and will be amplified across radio, social media, and out-of-home in the coming weeks.

The campaign, known as the 'Six Months Break-Up Challenge' urges people to sell pre-owned goods that they haven't used for at least 6 months. The campaign is based on the insights gathered from CRUST (Consumer Research on Used-Goods and Selling Trends), OLX's annual consumer survey to understand user behaviour towards used goods, as well as other consumer trends.

A Campaign Derived Research Insights:




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