Coke, Pepsi vow to reduce calories by 20 pc in 10 years

Coke, Pepsi vow to reduce calories by 20 pc in 10 yearsWashington, Sept 24 - Aerated beverage companies like Coke, Pepsi and Dr Pepper have said that they will work to reduce the calories Americans get from beverages by 20 percent over the next decade.

The companies also said that they will achieve this by more aggressively marketing smaller sizes, bottled water and diet drinks, the Huffington Post reported.

The announcement was made at the Clinton Global Initiative, where the industry group said that the new commitment will accelerate the calorie-cutting.

Michael Jacobson, executive director of the Center for Science in the Public Interest, said that the announcement shows "the industry is seeing the writing on the wall." (ANI)