Technical analyst Hitesh Chotalia has maintained 'buy' rating on Indian Hotels Company Limited stock with an intraday target of Rs 100.

According to analyst, the investors can purchase the stock with a stop loss of Rs 92.

The stock of the company, on December 29, closed at Rs 95.50 on the Bombay Stock Exchange (BSE).

The share price has seen a 52-week high of Rs 118.35 and a low of Rs 86 on BSE.

Current EPS & P/E ratio stood at 1.76 and 54.53 respectively.

According to reports, 2010 was the time of consolidation for many hotel owners after making a recovery from the economic slump; whereas others were busy carrying out their growth plans to augment their brand's footprint across the country.

Aside from the increase of domestic hotel room inventory, Indian hotel firms have also made entry into the abroad market and made noteworthy leaps in the worldwide hotel scenario.

Mr. Raymond N Bickson, Managing Director and CEO, Indian Hotels Company Ltd (IHCL) stated, "The hotel industry has bounced back in 2010 compared to 2009. We observed that hotels across the country have touched more or less the levels of 2008. If we take the room rates, there was some softness, reflecting in the average room rates (ARR). But again, it is difficult to generalise things as we need to look at each destination individually. So the bounce back in occupancy was a very good sign, but we don't see the 'buzz' in the market like the one we had seen prior to the economic downslide in 2008."

IHCL directors have given nod to the preferrential allotment of 36 million scrips at Rs 103.64 each to founders Tata Sons Ltd.

At the similar price, the company would also allocate 48 million warrants to Tata Sons after April 1, 2011, but not after 18 months from the date of allocation.