In its bid to target the premium segment, the Korean player in the consumer durable segment- LG is grilling hard on its brand re -positioning drive in the country.

The company has been on a repositioning spree in India since 2007 and has its presence majorly in the mass markets. Currently the premium product accounts to almost 35% of the company’s overall sales turnover resulting sales of Rs 13,089 crore.

Interestingly almost five years back the premium sales accounted to just 5% of the total sales of the company.  But with its constant efforts to upgrades its image the company has been scale it by almost 30%.

Thus with its aim to position to the premium segment the company will be launching new products, increase it after sales network and in shop experiences of its customers. However its shift to the premium segment would not halt its presence in the mass segment. As, the company plans to offer products to the consumers in every segment.

Besides this the company is conducting a lot of research for the Indian markets and launching products based on the Indian consumer insights. It has recently launched a high end product- a 3D television on LED platform and 5-star rated refrigerators.