XJ 2011 – the reason why Tata picked Jaguar?

XJ 2011 – the reason why Tata picked Jaguar? While the top officials at Tata Motors were busy finalizing their plans to pick up the Jaguar brand from ford Motor Company in the late 2007, it is believed that the sketches of the 2011 XJ is the one thing that may have triggered their decision.

In fact, Gary Temple, the President for the North American region for the Jaguar brand has recently said that as they had seen what we had coming to the market is most probably what made them (Tata) buy the company.

Moreover, Mrs. Schwartz on Long Island, the fictional consumer might alienate the traditional Jaguar consumer.

It may be noted here that the model XJ has been the flagship model for the Jaguar brand for the past 40 years and it was originally introduces in 1968.

The founder of the company, Sir William Lyons also appeared in the initial TVCs of the model mentioning the product as the greatest Jaguar ever made. There is no denying that the XJ was a landmark car for the company and with the 2011 model in the pipeline, the company is expected to touch new skies.