Microsoft has planned to blend Live Search in to the Facebook social networking site, which will enable the users to conduct Web Searches from within Facebook and will also include Microsoft's paid search advertising.
As per the agreement, Microsoft's application programming interface will be provided to Facebook, which will add Windows Live Search directly into the facebook environment. Also the Facebook users' web queries will produce search results and paid search ads generated by Microsoft's search engine.
Satya Nadella, Microsoft senior VP said, "We are also planning to utilize this opportunity to further extend the Live Search reach.”
The service will be launched in September, however the financial details of the agreement have not being disclosed yet.
Well, Microsoft definitely needs that sort of extension because it has only a 9.2 percent share in the U.S. search market, which takes the company to third position, behind Google (62%) and Yahoo (21%).
Facebook has more than 90 million active users and it could help Microsoft to increase its share in the search market.
Microsoft seems to be creating more avenues for itself to gain share in the search market, when it announced the Live Search Cashback program in May. Under this plan, users receive ad-funded rebates, each time they buy a product from one of Microsoft's 700 plus merchant partners, which include eBay, Barnes & Noble.com, Overstock.com, Sears and Zappo.com.
Microsoft also acquired the enterprise search company, Fast Search & Transfer in January, for $1.2 billion.