Facebook filed a complaint on Friday, in a California federal court, against StudiVZ for copying the look, feel, features and services of Facebook and appealed to “end StudiVZ’s illegal activity” to prevent Facebook’s own reputation from being harmed by association.
“As with any counterfeit product, StudiVZ’s uncontrolled quality standards for service, features and privacy negatively impact the genuine article,” Facebook stated in the complaint.
Launched in 2004, Facebook, as a social-networking site, has managed to gain over 80 million users worldwide, and Mark Zuckerberg, the founder of the Facebook, is said to be among the world’s youngest billionaires.
The German company sued by Facebook has declared that Facebook’s claims are without merit. “Now that Facebook, despite trying hard, has not been successful in the German market, the company seeks to obstruct studiVZ through court action”, said Marcus Riecke, CEO of studiVZ Ltd. “Their strategy appears to be: ‘If you can’t beat them, sue them."