UK online retail market is most advanced in the world, Dunkerton

UK online retail market is most advanced in the world, DunkertonJulian Dunkerton, the chief executive and founder of the fashion brand Superdry has said that online retail market in the UK is the most advanced in the world.

SuperGroup has said that its sales rose 22 per cent to £141 million in the 13 weeks to 26 January. The company had cancelled a cut price deal with eBay as it was able to sell more full priced items in the market. Mr Dunkerton also said that the sales increased as the company did not follow other retailer sin offering discounts before the Boxing Day sales.

Julian Dunkerton said, "We have undoubtedly become the international brand we are today because the UK is in a fortunate position that we are more advanced online than any other nation on the planet. That puts UK retailers in a great position to be ahead of international competitors."

Dunkerton also spoke about the company's plans for the fashion retailer's German business to overtake its home market. The company is expected to shift its focus away from the UK towards international expansion.  Dunkerton indicated that about 80 per cent of the new space opened from April will be overseas compared with 20 per cent this year.