London, April 11: Disgraced England football ace Wayne Rooney has raised
a 5-million-pound bidding war after Sky axed his `Street Striker' show.
The Manchester United striker, who owns the rights to the programme, sent a "come and get me" message to rival networks.
`Street Striker', which was sponsored by Coca-Cola's Coke Zero, ran for
three series and saw Rooney on a hunt for the UK's best young player.
Its demise comes days after it was revealed Coca-Cola had ended its 600,000- pound-a-year sponsorship deal with Rooney.
"It's a setback for sure but Street Striker is a brilliant concept and
Wayne is confident the programme will be back," the Daily Star quoted a
source as saying.
"Several other channels have made inquiries about the show, which was a
big hit and was attracting good viewing figures. Despite reports, Sky
didn't drop the show because of Wayne's tarnished public image or his
alleged romps with hookers.
"It was more to do with the programme's main sponsor ending their deal, as agreed, after three years," the source said. (ANI)