London, May 22 : Tickets for the London Olympics will feature sporting images and venues during the games.

Pictures of sporting events such as cycling, swimming and equestrianism appear on the London 2012 Olympic tickets.

Tickets, which will be sent out in the next few weeks, are colour coded according to the venue where the event is being staged to help spectators.

In a bid to reduce counterfeiting, a hologram, barcode and the name of the booker will be printed on the ticket, the BBC reports.

London Organising Committee of the Olympic Games (LOCOG) hired branding specialist company Futurebrand for designing the tickets.

Every ticket will have the purchaser''s named displayed, with the idea that tickets can be easily traced.

Paul Deighton, chief executive of LOCOG, urged spectators to keep their tickets in a safe place.

"With the Olympic Flame now making its journey towards the Olympic Stadium and with less than 100 days to go before the Paralympics, I cannot remember a more exciting week on the road to London 2012," he said.

He also warne sports fans to not buy tickets from unofficial websites or touts.

"In many cases, they [the websites] simply do not have tickets to sell and there is a real danger people will end up being out of pocket and missing out on seeing the Games," he said.

Detective superintendent Nick Downing from the Metropolitan Police urged people to check their tickets for the in-built security features.

"Genuine tickets will have a number of security features built into them to minimise the risk of counterfeits," he said. (ANI)