New Delhi, June 15 - Cricketer Virat Kohli, known for being aggressive on the field, says it is his strength and he does not think he should curb it.

"My aggression is my plus point. It's because of my aggression that I have been able to perform so well on the field till now. I don't think I need to try bringing the level down. I agree sometimes I do cross the line that what I think I need to take care of," he said.

Brand ambassador of Sangam India, Kohli was here Thursday to launch ad campaign for the latest its range - Corporate and Festive dressing.

Also present were V. K. Sodani, executive director of Sangam India and Gaurav Chaudhary, head of planning and publicity.

The cricketer takes advice to manage his aggression from Indian captain M. S. Dhoni and added: "Whne it comes to Dhoni, he is very calm be it on the field or otherwise."

Kohli is a familiar face when it come to endorsing brands. Nike, Royal Challenge, Fast Track, Pepsi, Fair & Lovely, Herbalife, Flying Machine, 3C Company (a real estate player), TVS and Red Chief Shoes are some of his endorsements to name.

The youth icon believes that one should be himself.

"Just be yourself and don't get bothered about what people think about you. That is what I follow," he said.(IANS)