Since the day IPL has come into existence, it has provided a lot of opportunities for the marketers to launch their new brands. It has proved to be a boon for marketers.

Considering the progress from season 1 to season 3, it has created a 9 new brands so far, one being IPL itself, a brand with a larger than life image and the 8 team brands, all with different kind of personalities associated with them.

As a brand property, it has had a lot of monetary benefit for sure but also, has been able to attract a lot of youth to the game, and being one of the best team in the shorter versions of the game Indian players have more or less lived up to the expectations of their fans.

The IPL has used a lot of innovations and worked really hard to relate them to the audience. In South Africa, they ran the Bollywood contest and unlike the English Premier league' just 4 teams being able to contend for the trophy all 8 teams here have the possibility to win.

The only thing that needs to be seen for IPL as a brand is to prevent itself from over-exposure which could be critical for it in the times to come.