London, Sep 15 : In a rather hard-hitting anti-smoking campaign, Brit children are urging their parents to kick the butt.

The new posters show kids begging their parents to ditch fags.

A series of moving adverts feature real-life youngsters who want their mums and dads to quit the habit before it kills them.

"I hope this gives parents the encouragement they need," the Daily Star quoted Health minister Gillian Merron as saying. (ANI)