With the entire Mercedes-Benz 2013 line-up to feature the luxury brand’s newest telematics innovation – the mbrace2 cloud-based connectivity suite –, the company has embarked upon a promotional campaign to apprise potential Mercedes-Benz buyers about how they can fully and safely engage in their digital life while driving the new vehicles.
With Mercedes-Benz being a presenting sponsor of the 2012 US Open, the mbrace2 promotional campaign kicks off with a thirty-second spot - "All From One Place" – at the event; followed by some additional campaign components, including extensive digital and social media executions for providing online support to the campaign.
The promotional campaign for the 2013 Mercedes-Benz lineup is a particularly notable one, in the wake of the fact that the mbrace2 suite will bring aboard a wide range of in-dash ‘Mercedes-Benz Apps’ for the new vehicles.
These apps – which will be customized versions of popular apps like Facebook, Yelp and Google – have been chiefly designed specifically for in-vehicle use; and will help embrace 2 create a truly networked Mercedes-Benz vehicle that unfolds for the drivers top-of-the-line features pertaining to safety, infotainment, vehicle care as well as personal assistance.
Noting that potential buyers of the 2013 Mercedes-Bens lineup will be able to experience “premium digital services in and out of their vehicles,” Bernie Glaser - VP of marketing at Mercedes-Benz USA – said: "Now with mbrace standard across our entire lineup, all of our customers can stay connected to the information and people that matter to them.”