Tractor major, Mahindra & Mahindra (M&M) has surely been one of the strongest players in the Indian tractors market and the company is expecting to continue it’s dream-run on the Indian market.

In fact, the company is eying a significant increase in its market share this fiscal on the back of an enhanced demand for its products in the domestic circuit.

Mahindra & Mahindra's Senior Vice-President (Marketing & AppliTrac), Sanjeev Goyle recently said that the company currently holds a market share of both 42% including Mahindra & Mahindra (tractor division) and Swaraj.

Moreover, Goyle further pointed out the fact that the company plans to increase it (share) by selling more products through new marketing strategies. While the company declined to give a concrete figure of its target market share but said that it will beat the industry estimates.

It is to be mentioned here that the tractors arm of the company clocked a 31 per cent growth in FY 10 and 16 per cent in the first quarter of this year.

Factors like strong rural liquidity, increasing farm mechanization due to enhanced alternative employment opportunities and a higher use of tractors for non-agricultural uses are some of the strong pillars on which the current growth is being generated in the Indian tractors market.

However, Mahindra is surely one of the most trusted names in the Indian tractors market and its effective BTL activities have played the right magic over the past few months.