Breakfast Cereal colossal Kellogg has been awarded as Australia's bad junk food vendor for the fourth year in a row by anti-junk food activists, The Parent's Jury.

The Fame & Shame Honors tinted publicity for Kellogg's LCM Nutri-Grain and snack bars and as instance of junk food being promote to kids as fit eating options. The combat group has been naming for a coverlet outlaw on every one unhealthful food and drink promotion on television prior to 9pm.

The grouping assaulted Kellogg's LCM advertisement for illuminating children that obtaining one of the snack bars in their lunch meals might turn them much admired, asserting that the advertisement endorsed beleaguer influence which is a approach that has been barred beneath the promotion industry's charitable code of demeanor.

At the similar instance it bangs Nutri-Grain advertisement for long-lasting to advertise the puffed rice as "Iron Man Food''. Karen Sims, Parents Jury manager expressed that the group had observed the similar advertisers ongoing to make use of the similar tactics in advertising to children.