India Still Hopes for Gold Medal at Cannes Lions Festival

Cannes-Lions-FestivalIndia has yet to get their hands on a gold medal from the Cannes Lions Festival 2011. It was the 58th International festival of Creativity and Indian PR groups took home two silver and one bronze metal. BBDO brought home two silvers in the PR Lions category.

Their two minute long viral video which spoofed the Kama Sutra was created for Proctor & Gamble’s skincare for men, Gillette. The Mudra Communications’ Silent National Anthem won a silver medal in the PR category for their campaign for those unable to speak or hear. The campaign showed children with speech or hearing impairments reciting the national anthem in sign language. The American ROM for chocolate bards was awarded the Grand Prix in the Promo and Activation category for its controversial advertisement strategy.

The company announced that it wanted to change the packaging and stated that the wrappers would have the American flag instead of the long-used Romanian Flag. This of course caused heavy debate against the Romanian youth. A week later they announced it was a joke, but it of course increase the market share of about 79%.

India has sent in 14 entries, and walked away with 3 silvers. There were over 800 entries from 60 countries this year. This was an increase of 43% compared to last year.




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