Supermodel Heidi Klum , who till date, was the face of several designers’ fashion creations, introduced the Heidi Klum label in New York this week in association with New Balance. The model was dressed in one of her own creations at the unveiling occasion, promising an ensemble of tunics, tops and leggings as part of her new fashion range.

Speaking on the occasion, Heidi Klum described her clothesline as versatile and unique. The supermodel stressed on the fact that in today’s competitive market it was a challenge to stand out amongst the crowd of designers and at the same time cater to the preferences and tastes of all customers. But Heidi Klum was also sure of the fact that she had overcome this challenge and hence, her fashion label was sure to win the hearts of the women across the United States. The Heidi Klum collection, though, will not be available in any fashion store. Interested customers can shop for the same on Amazon. com and get their choice of clothes delivered at their doorsteps.

The launch ceremony of the Heidi Klum fashion label showed the 37-year-old supermodel very excited about the new venture at hand. Like several other beauties attached to the world of fashion, Heidi Klum, too, said that she always had the desire to have her own range of dresses and is happy that the desire has taken shape today, adding that she is all the more happy to be engaged in hassle-free online shopping. Heidi Klum is married to singer Seal.

-- Sampurn Wire