Droom unveils OBV adoption survey; reports success as 77 pct respondents now rely on OBV

Droom unveils OBV adoption survey; reports success as 77 pct respondents

New Delhi [India], Jan 11 : Online automobile transactional marketplace Droom has launched its first and only algorithm benchmark pricing engine for all categories of used vehicles, the Orange Book Value (OBV).

The OBV is the most comprehensive pricing engine, which is not limited to cars alone, but also covers a wide spectrum of vehicle categories including motorcycles, scooters, bicycles and planes - covering 24000+ products from 100+ makes, nearly 1000 models and 4000 variants for last 10-11 years.

It has already generated 95 million queries till date. As per the survey, nearly 77 percent respondents said that they rely solely on OBV to determine the pricing of their vehicles- a figure that stood at 50 percent pre-launch.

Droom accelerates Rs. 100 crore monthly GMV in 19 months

New Delhi [India], Oct 4 : Country's pioneering online automobile transactional marketplace Droom continues to ride the wave of success with its disruptive innovations and strategic approaches.

In a massive business achievement, the online automobile portal has been able to successfully clock a monthly gross merchandise value (GMV) of Rs. 104 crore in a short span of 19 months.

One of the fastest growing web-based companies, Droom has already registered over Rs. 1,200 crore in annualized GMV, with plans to achieve Rs. 3,000 crore by March 2017 and estimating a colossal growth to the tune of Rs. 5,000 crore by December 2017.

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