New Delhi, April 18 : Eternal cola rivals Coca Cola and Pepsi added another chapter to their never-ending duel as the former stationed their salespersons outside the Ferozeshah Kotla to sell Coca Cola 400 ml bottles during the Pepsi Indian Premier League (IPL) matches.

PepsiCo had picked title sponsorship of IPL for five years for Rs. 400 crore, beginning this season. They have also spent more than Rs. 60 crore to become one of the two presenting sponsors of the IPL on broadcasting channel SET Max, which gives it the maximum airtime during matches.

New Delhi, April 16 : Coca-Cola Tuesday said its sales in India increased eight percent in the first quarter of 2013.

India remains among the top growth market for the Atlanta-based firm. Other major growth markets are Thailand with 18 percent growth, Russia 8 percent growth, Mexico 3 percent and Brazil 3 percent.

This marks Coca-Cola India's 27th consecutive quarter of growth, 19 of which are double-digit, Coca-Cola India said in a statement.

Cold drinks market in urban India has saturated and the real growth is coming from small towns in the country, a senior Coca-Cola executive said.

Venkatesh Kini, senior vice president for Coca-Cola's Indian operations, said acknowledged that Indian cities still accounted for a majority share of the company's sales, but it was the rural parts of the country that would register faster growth at-least in the near future.

Speaking on the topic, Mr. Kini said, "Cities have developed. The real growth is coming from small towns."

The Chinese authorities have launched an espionage investigation against Coca-Cola following allegations that the US beverage giant is involved in spying activities in the Asian nation.

International ratings agency, Fitch has said that it is retaining the 'A+/F1' rating of American Beverage giant, Coca Cola at `A+/F1'.

Coca Cola is the world's largest global beverage company and it has fifteen $1 billion brands, including Coca-Cola, Diet Coke, Sprite, Powerade, Minute Maid and Dasani. The rating agency noted that the company has been able to offset the falling volume for carbonated soft drinks in the US and slow growth in other developed countries with the help of strong growth in developing and high-growth engine.

American beverage giant, Coca-Cola has recorded a strong 4 per cent increase in revenues to $11.46 billion during the fourth quarter.

The company managed to record an increase in sales even as it faced volatile foreign exchange rates, reduced demand for carbonated beverages and weak market conditions in Europe and China. The net income of the company increased to $1.87 billion or 41 cents during the quarter compared to $1.66 billion or 36 cents recorded in the same quarter of the previous year.

London, Feb 1 : Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel as being racist.

One group has even asked the beverage giant to change it before CBS airs the game on Sunday before an expected audience of more than 100 million American viewers.

According to the Daily Mail, Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert.

He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic ''Mad Max'' film race by him to reach a gigantic bottle of Coke.

After ending almost a decade-old association with Akshay Kumar, beverage giant Coca-Cola India has roped in another Bollywood star Salman Khan for endorsing its Thums Up cola brand.

Coca-Cola hasn't revealed how much it has paid to Mr. Khan for endorsing Thums Up brand, but people familiar with the deal say that Mr. Khan will receive around Rs 18 crore for two years.

According to a new research in France, more than half of the leading soft drinks including the likes of Coke and Pepsi contain traces of alcohol.

Paris-based National Institute of Consumption (INC) conducted tests on the drinks and found that more than half of leading soft drinks available worldwide contain traces of alcohol. The tests showed that the alcohol content is tiny in the drinks at the rate of 10mg in every litre, which translates to 0.001% alcohol.

Beverage industry giant, Coca-Cola has announced that it will invest $ 5 billion along with its bottling partners in India to boost its market share over the next eight years.

The company had announced in November that it will invest about $2 billion in India over the next five years. However, the investment plans have been boosted by the company for the country, which is one of the fastest growing consumer markets.

Global beverage giants, Coca-Cola and Pepsi are planning to change their recipe in order to avoid being required to put a cancer warning label on their products.

The authorities in California have added 4-methylimidazole, which is used in making the drinks, to the list of carcinogens. The companies have already introduced the new recipe that contains lesser 4-methylimidazole, in the state and will roll out the same across the US soon.

Beverage major, Coca Cola is planning to return the Citra brand of clear-lime drink to the Indian market.

The company said that it is launching Citra in a few towns in Maharashtra and Gujarat on a pilot basis and will later expand the product in other locations including metro cities. The move comes at a time when Sprite, the second-largest soft drink labbel in the country is leading the lime-lemon drinks segment.

The lime-lemon drinks segment is the fastest growing segment of the Indian fizzy drinks market.

Davos, Jan 30 : The Coca-Cola Co. plans to invest $1 billion in its operations in Mexico this year as part of a $5 billion long-term investment plan, CEO Muhtar Kent has said.Kent made the announcement in a joint appearance with Mexican President Felipe Calderon during the World Economic Forum in Davos.

Calderon has been meeting with potential investors at the gathering of the world's most powerful business leaders.Coca-Cola expects to create 10,000 new jobs in Mexico over the next five years, Kent said.

Beverage major, Coca-Cola has indicated that it is planning to invest about $2 billion in India over the next five years.

Coca-Cola India and its bottling partners will invest the funds in consumer marketing and brand-building activities in the country. The company and its parents are also planning to invest in expansion of distribution and cold drink equipment placement and development of manufacturing capacity in India.

With the aim to strengthen its non-carbonated health drinks range, Coca-Cola India rolled out its ready-to-drink iced-tea brand Nestea in the Mumbai market.

The newly launched drink will be made national by the coming year.

While its sparkling drinks segment comprised brands such as Coca-Cola, Limca, Fanta, Thums Up and water biz Kinley make up for the major portion of the biz in the country, non-carbonated beverages are hopeful to support the growth next portion.

Coca-Cola Company accepts in the court that much publicized and marketed “vitamin water” is not really a healthy drink.

Coca cola heavily marketed vitamin water brand drink, claiming it to be a healthy beverage.

The reality seems to be contrasting as the drink in reality may be sugar water bastioned with few vitamins to go along with.

The Indian arm of the Coca-Cola corporation has recorded an increase of 22 per cent in sales during the second quarter of the existing financial year.

Mr. Atul Singh, chief executive and president for India and South Asia, stated that the company continued to attain sturdy business outcomes during the second quarter of the existing year.

"This was our 16th consecutive quarter of growth," Mr. Singh said.

In a declaration, Mr. Atul said that Coca-Cola India's unit case volume surged 22 per cent during the period under review.

US soft drink company, Coca Cola Inc has said that it has signed an agreement to distribute some of Dr. Pepper Snapple Group's products.

The deal is for a 20-year period and only some of the products will be a part of this. In return, Coke will be getting $715 million.

The deal has replaced existing agreements that it has with other players. The success of the agreement is also dependent on Coca Cola's plans to takeover Coca Cola Enterprises' bottling business in North America.

Coca-Cola has decided to establish three new facilities in China during 2010.

The US soft-drink giant said that it would invest around $2 billion to set up these new plants.

Mr. Muhtar Kent, chairman and chief executive officer of Coca-Cola stated that two bottling facilities will be launched in South China's Guangdong Province and Hohhot, in north China's Inner Mongolia Autonomous Region.

Coca-Cola Co. has reported an inconsequential decline in its net revenue. The North America sales volume of the company has been not up to the mark. As a result, the global leader of soft drinks, Coca Cola Co. has managed to receive lower-than-expected net revenue in the quarter.

As per the company officials the company has a 2% decline in the sales volume in North America. Its share price has also slipped by 0.5%. According to market experts, this decline is basically due to the weak economy. The cold weather in the month of January and February has affected the sales of cold drinks in the country.