Technical analyst Pradeep Surekha has maintained 'hold' rating on Hindustan Unilever Limited stock with a stop loss of Rs 265.

According to analyst, the investors can buy the stock has resistance of Rs 280.

The stock of the company, on April 11, closed at Rs 329.45 on the Bombay Stock Exchange (BSE).

Current EPS & P/E ratio stood at 9.16 and 30.46 respectively.

The share price has seen a 52-week high of Rs 329.45 and a low of Rs 222.10 on BSE.

After entering the packaged milk section with the introduction of Kissan Soya Milk, the company is all set to make foray into the branded dairy products section with the launch of Kissan Creamy Spread in 22 towns across India.

After this, the company will directly challenge Gujarat Co-operative Milk Marketing Federation (GCMMF)'s Amul and Britannia Industries milk products in India.

As per reports, users will have to pay more for laundry purchases as growing input rates have forced HUL to raise costs on its top brands including Surf Excel Quick Wash, Rin and Wheel.

In addition, the administration has named major private segment players comprising Tata Tea and HUL with the aim to augment the competitiveness of the country's tea exporters.