Audi confident of achieving its ambitious annual sales target

Audi confident of achieving its ambitious annual sales targetDespite economic slowdown and the recently announced duty hikes for luxury cars in the budget, German luxury carmaker Audi is confident that it will be able to achieve its goal of 20 per cent growth this year.

Sticking to its annual sales and growth targets, Audi said that it was confident that it would be able to achieve its ambitious annual sales target of 10,800 units in 2013.

The Germany-based luxury carmaker has enjoyed a growth of 29 per cent in sales to 775 units in February 2013. For January this year, the company had reported a year-on-year increase of 10.5 per cent in sales to 737 units.

The company said in a statement, "Our sale of 775 cars in February signifies the increasing appetite of luxury car customers for Audi cars. 2012 was a stellar year for Audi, but we are confident of surpassing that and making 2013 more rewarding."

Audi models are all set to become costlier as the carmaker is considering making hikes in prices in a bid to offset the duty increases announced by Finance minister P Chidambaram in the budget.

Previously on the start of this year, Audi cars became costlier by Rs 59,000 to Rs 369,000 (ex-showroom, New Delhi).

The German carmaker currently has 25 dealerships across India, and now it is planning to expand its network to 34 dealerships by the end of 2013.


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